Women's Wear Daily

(WWD)

   A publication founded by Edmund Wade and his brother, Louis E. Fairchild, in 1910 as a supplement to their industry publication the Daily News Record. Originally called Women's Wear, the word Daily was added in 1927. The paper was published every day except Sunday. Recognizing Paris as the hub of the fashion industry, the Fairchild brothers opened a Paris office in 1911. It was not until a nephew of the originators, John B. Fair-child, took over in 1960, that the publication began covering not only industry events but also society events, the Hollywood scene, and world events, since they all impacted the booming fashion industry. The paper continued to cover the fashion industry over the years. In 1968, Fairchild Publications was sold to Capital Cities Broadcasting. John Fairchild retired in 1997 and was succeeded by Patrick McCarthy as chairman and director of Fairchild Publications. In 1999, the company was acquired by Advance Publications Inc., which is owned by the Newhouse Family. WWD is still considered the "bible of the fashion industry."